2017 Insights
LUXURY WATCH WEBSITES ARE SEEING MORE TRAFFIC THAN EVER BEFORE.
The new WorldWatchReport™ Benchmark has uncovered a new record. Despite a tough business environment for watchmakers, luxury watch websites are receiving more traffic than ever before.
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CHINA STILL ON TOP FOR LUXURY WATCHMAKERS.
The new WorldWatchReport™ Benchmark has revealed that within the next few months, China will dethrone the US as the leading source of luxury watch website visitors.
Full Report

HOW MANY CLIENTS DOES YOUR BRAND LOSE DUE TO UNOPTIMIZED MEDIA INVESTMENT?
The new WorldWatchReport™ Benchmark has revealed that 20% of the traffic to luxury watch websites comes from advertising. Improving the quality of this traffic stands as one of the main digital challenges the industry is facing.
Full Report

SURPRISE: SOCIAL MEDIA IS A HIGHLY QUALIFIED TRAFFIC SOURCE FOR LUXURY BRANDS.
The WorldWatchReport™ Benchmark has revealed that social traffic has one of the highest purchase intents with 13% of social traffic heading to the store locator. And this is only the beginning; in the past year, social traffic increased by an impressive +76%.
Full Report

WHICH CHANNEL HAS THE MOST IMPACT ON DRIVE-TO-STORE FOR LUXURY BRANDS?
One of the most important ways that luxury brands can bring quality traffic to their websites isn’t influencers, social advertising, or organic search. The WorldWatchReport™ Benchmark reveals what it is.
Full Report

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