Digital analytics benchmark for luxury watch brands

The WorldWatchReport™ Benchmark is based on a sample of 85 million web sessions recorded from participating luxury watch brand websites.

Data is extracted from Google Analytics, anonymized, aggregated and harmonized in order to provide an exclusive industry benchmark.

The leading watch-industry report since 2005

The only report of its kind

Published by DLG, the digital partner of forward-thinking luxury brands

Based on over 85M sessions on luxury watch websites

Drives impact for participating brands: see testimonials

All data is 100% anonymized and stored securely in Switzerland

Brands Eligible

million website visits analyzed

Markets

International

Covers 24 Markets

Powerful

8 Key Indicators

Actionable

Testimonials

Free registration

for participating brands

Exclusive content

62 pre-selected brands

Insightful

for CXO’s and digital executive

Download Sample Report

If you are one of the 62 pre-selected brands invited, you can join the panel to get the WorldWatchReport™ Benchmark (yearly edition).

1. Registration

2. Selection

If selected you will receive a contract that needs to be signed and sent back to officialize your panel entrance, and guarantee your data protection

3. Access

Your website team will need to grant DLG “Read & Analyze” access to your Google Analytics account (dlg.analytics@digital-luxury.com)

4. Integration

We will then anonymize and normalize the data and add it into the pool of participating panelist data to generate an industry average or ‘benchmark’

5. Report

You will receive the full annual report, free of charge, allowing you to benchmark your performance against competitor brands

Join the Panel

Luxury consumer behavior has changed, and as a consequence luxury watch brands are now heavily investing in digital; with up to 50% of total marketing budgets dedicated to it.

The WorldWatchReport™ Benchmark analyzes 8 strategic metrics, across 24 markets, to help Luxury Executives optimize their digital strategy, website effectiveness and drive-to-store activities.

Performance measurement / Strategic decision making…

How am I performing digitally compared to my competitors?

What is the commercial impact that I can expect from my digital activities?

How can I optimize the overall digital marketing ROI?

What are the channels that my brand (or brands) is currently under leveraging / could improve?

Compare to the industry…

What is my level of traffic and how does it compare to the industry, how fast is it growing vs. competitors?

How do I stand in terms of product and retail online engagement? Could I drive more traffic to the collections? To the store locator?

Is my digital advertising mix well balanced compared to the industry? Am I over investing? Under investing? On which channels (CPC, display...)

Where do I have growth opportunities? Can I invest more in specific markets to keep up with the competition

How does the industry stand in terms of mobile audience? How fast does it grow? Which markets represent the strongest mobile traction?

Which markets do I have the highest digital potential in? Where should I stop investing?

The Annual “WorldWatchReport™ Benchmark: Yearly Edition” Dashboard includes the following metrics:

Sessions

Time on site

Bounce rate

% Product Traffic

% store locator

Mobile traffic

Advertising traffic

Organic search

24 Markets covered

See the complete list below

Traffic Sources

Organic, Direct, Referral, Social, Advertising

Advertising Channels

Display, CPC, Paid Social, Brandzone, Emailing

Markets : Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Malaysia, Mexico, Qatar, Russia, Saudi Arabia, Singapore, South Korea, Spain, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom, United States.

Download Sample Report Join the Panel

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