Report: China to Overtake U.S. as Digital Market Leader for Luxury Watch Brands

Luxury watch brands like Tag Heuer have been increasing their digital presence in China in recent months, and the timing couldn’t be better—Chinese consumers are now visiting luxury watch websites more than ever before.

China podría quitarle “el trono” a EU en relojes de lujo

La demanda de los consumidores de relojes de lujo está de vuelta en China. Por primera vez, China alcanzó a Estados Unidos en el trafico web en sitios de relojes de lujo y, de acuerdo con el estudio World Watch Report, podría quitarle el trono en los próximos meses.

Luxury watchmakers allot up to 50pc of marketing budget for digital

A reflection of the growing digital savvy of luxury clientele, new research from Digital Luxury Group finds that watchmakers’ Web sites saw record high traffic this past year.

A Dance of Luxury and Timepieces (New York Times)

Digital and retail will be the key battlegrounds for watch brands to win new clients,” he said, noting that Chanel’s 18.3 million followers on Instagram provide a strong competitive advantage over watch heavyweights like Rolex (3.2 million followers) and Omega (1 million).

Luxury Watches Online: 4 Digital Trends (Luxury Society)

Results of the latest WorldWatchReport™ Benchmark uncover four digital trends that are shaping the luxury watch industry’s global business. From key markets in the Middle East and China, to the role of online advertising spend, the new report offers a bird's-eye view of the industry’s digital ecosystem.

Relojes suizos, ¿en crisis? (Merca 2.0)

Los relojes encontraron en el mercado de lujo un segmento en el que participan con un 18.2 por ciento a nivel mundial, de acuerdo a un estimado publicado en 2012 con cifras de Focus y Verdict Retail, colocándose como el tercer segmento con mayor participación, después de los productos de moda que lideraron el listado en ese momento y perfumería, que ocuparon la segunda posición.

How to Attract China’s Connected Traveling Shoppers Before, During, and After Their Trips (Jing Daily)

It is not news that the number of Chinese travelers flowing over the borders both near and far to experience new countries and new cultures is growing. However, what is noteworthy is the fact that more and more of these adventurers are digital-savvy millennials who are fast joining the ranks of the upwardly mobile middle class.

The Hunt for Asia Watch Sales (NY Times)

Even as Swiss watch exports continue to decline, watchmakers are sharply focused on trying to find just the right combination of marketing and retail strategies in Hong Kong and mainland China, the industry’s No.1 and No.4 sales markets.

Comeback time: The rebirth of British watchmaking (BBC News)

You will have little trouble finding a luxury Swiss watch in London's West End, where shops selling brands such as Rolex, Omega and Patek Philippe are commonplace. But British-made timepieces are much harder to come by. One of the few purveyors is Bremont, which has a boutique in the upmarket central London area of Mayfair.

Ahead of the Olympics, how sport and watches became indivisible (Financial Times)

The Beijing Olympics, 2008. The 100-metre men’s butterfly final. US swimmer Michael Phelps is chasing his seventh gold medal of the games. Victory will put him level with fellow American Mark Spitz as the joint record-holder for winning the most gold medals in a single Olympics.

Carl F. Bucherer reconfigures digital, social efforts to build out awareness (Luxury Daily)

Swiss watchmaker Carl F. Bucherer has unveiled a new brand image that emphasizes the importance of a strong digital and social media presence. For the digital rebranding of its brand, Carl F. Bucherer worked with Digital Luxury Group on a series of efforts that have heightened the watchmaker’s awareness through a revamped Web site, establishing a community of brand ambassadors and fortifying its placement on social channels, among other tactics.

Avec Snapchat, l’horlogerie s’essaye à l’éphémère (Le Temps)

Comme Instagram avant lui, le réseau social s’impose aux marques de montres. Mais s’adresser à ses jeunes utilisateurs requiert certaines précautions, prévient David Sadigh, de Digital Luxury Group.

Will Fashion’s Luxury Watch Divisions Weather the Downturn? (Business of Fashion)

Rolex e Tiffany corrono sui social (Pambianco News)

Rolex è il primo brand di orologeria per numero di fan su Facebook. Luxury Society, in collaborazione con l’agenzia Digital Luxury Group, ha stilato la classifica della dieci maison di gioielleria e orologeria che hanno la maggiore popolarità su Facebook.

Tiffany boasts large community, but limited engagement on Twitter: report (Luxury Daily)

Despite many industry insiders and consumers alike feeling that Twitter’s heyday is quickly declining, the platform presents brands with an opportunity to both inspire and inform, blending the strengths of Facebook and Instagram. Digital Luxury Group worked with Luxury Society to identify which jewelry and watch brands are excelling on Twitter based on community size and engagement.

Grey market trading threatens to undercut official retailer pricing (Watch Pro)

Despite the UK being crowned as the fastest growing market in the world for Swiss watchmakers last year, retailers are facing growing competition from grey market importers and online traders offering discounted prices for even the most prestigious brands. Exports of Swiss watches Hong Kong dropped 22.9%, according to the Federation of the Swiss Watch Industry, and China didn’t perform much better.

Will Yellow Gold Find Its Way Back To The Wrist Soon? Audemars Piguet Thinks So With A Whole New Collection Of Royal Oaks (Quill & Pad)

Powered by a LeCoultre movement, the Driver was a re-edition of the Cartier’s famous driver’s watch from the 1930s, so named because the curved case allowed the watch to be worn on the side of the wrist so the time could be seen without having to take a hand off the steering wheel. This is not to say that Cartier had the only 3N gold timepiece on the market in that era. In fact, there was a handful by this time. But certainly Cartier was the brand that helped to popularize the use of 3N gold.

Swiss Watches Are Getting More Affordable (Fortune)

To surf one of the many unauthorized watch "dealer" sites, better known as the “gray market,” is to find a horological bounty at bargain prices. Are you in the market for a Breguet “Classique Hora Mundi Automatic”? Jomashop.com is offering one for $54,995, 30% off the listed retail price of $78,900.

#SIHH2016 : Audemars Piguet twiste la Royal Oak (Le Point)

Il y a quelques mois de cela, le Digital Luxury Group révélait que la Royal Oak était la collection la plus recherchée dans le monde via Internet. Selon cette étude, Audemars Piguet fait partie des cinq marques horlogères les plus influentes sur les réseaux sociaux. Avec les modèles présentés à Genève pour ce SIHH 2016, la manufacture du Brassus n'est certainement pas près de céder sa place.

Olympic sponsors Swatch and Visa get set to compete with Apple (Financial Times)

Independent Watch Brands Most at Risk in the Downturn (NY Times)

On the heels of two years of meager growth, Swiss watchmakers are bracing for more bad news once the export figures for 2015 are finalized this month. The industry is on track to record its first decline in exports since 2009. And pessimism among executives at the brands that dominate the business already is at a four-year high, according to a watch industry study by Deloitte published in September.

A. Lange & Söhne hits on timepiece’s tonality through drum solo (Luxury Daily)

Swiss watchmaker A. Lange & Söhne is demonstrating the intricacies of its Zeitwerk Minute Repeater by turning to another precise craft. The chiming timepiece is the first mechanical watch to blend a jumping numerals display with a decimal minute repeater, creating what the brand describes as a “fine-tuned musical instrument for the wrist.”

Tag Heuer unveils Connected smartwatch running Android (BBC News)

Swiss watch-maker Tag Heuer has unveiled its first smartwatch - a $1,500 (£990) timepiece that runs the Android Wear operating system. In an unusual pitch, the company says buyers will be able to exchange the titanium-cased device for a mechanical counterpart after two years if they pay an additional fee. One expert said the company was "smart" to offer its customers a Plan B.

Inside Tiffany’s plan to rebuild its luxury watch business (Fortune)

It’s not every day that a 178-year-old ­company gets to be an upstart again. Yet that’s exactly what high-end jeweler ­Tiffany & Co. is, following the recent launch of its CT60 line of luxury watches. It is Tiffany’s first major new collection of timepieces in years.

Swiss Watchmakers Have One Eye on Apple (NY Times)

There are lots of reasons why the Swiss watch industry has, in theory, at least, nothing to fear from the Apple Watch. After all, a $20,000 mechanical watch from Geneva is more than a way to tell the time. It is, as advertisements say, an heirloom that derives its value from aesthetics and craftsmanship, not an electronic device vulnerable to obsolescence in a few years or even a few months.

GPHG 2015 – Faites entrer le jury (World Tempus)

Les 72 montres présélectionnées pour l’édition 2015 du Grand Prix d’Horlogerie de Genève seront dévoilées le 1^er septembre sur WorldTempus ainsi que sur le site officiel. Chacune des douze catégories sera alors analysée par nos journalistes spécialisés au fil des semaines jusqu’à la cérémonie du 29 octobre.

Hôtel de Vendôme In The Heart Of Paris: Now Owned By Chopard (Quill & Pad)

This move is certainly part of a very clever strategy to ensure that Chopard will always retain its boutique at the prestigious address Place Vendôme 1. As the five-star hotel was surely bound to change hands sooner or later, Chopard co-presidents Caroline and Karl-Friedrich Scheufele made the very intelligent decision to purchase it.

Déjà en vente, l’Apple Watch soigne son entrée (24 Heures)

The Apple Watch isn’t really a luxury watch, but it might make you want one ( Mashable )

The latest World Watch Report, a yearly publication by the Digital Luxury Group (DLG), sees increased interest in luxury timepieces in 2014. Contrary to the report mentioned earlier, DLG thinks 80% of Apple Watch sales will consist of cheaper units, priced below $700, meaning it shouldn’t hurt Swiss watchmakers too much.

Hong Kong smartwatch maker Kairos signs global distribution deal to take on Apple (South China Morning Post)

A Hong Kong-based smartwatch start-up is partnering with a global watch distributor under the Timex Group. Kairos Watches aims to quickly expand the adoption of its hybrid mechanical smartwatch line and T-band accessories on the back of a strategic partnership with Sequel.

Can Google Inc. and Intel Corporation Help TAG Heuer Tackle Apple Watch? ( Fool )

Biver believes consumers will never consider Apple to be a comparable luxury brand to TAG Heuer. In terms of the watch market, he might be right -- a 2014 report from Digital Luxury Group revealed that TAG Heuer was the third most searched-for luxury watch brand in the world, behind Rolex and Omega

Les smartwatches de l’horlogerie suisse à Baselworld ( Bilan )

Lors de l'édition 2015 de Baselworld, les horlogers suisses ont présenté leurs premiers modèles de smartwatch et les projets lancés par les marquespour l'avenir. L'arrivée d'Apple avec son Apple Watch a poussé les manufactures suisses à réagir et à développer elles aussi des montres connectées. Tour d'horizon avec les principaux produits, et analyse du secteur avec David Sadigh, du Digital Luxury Group.

Les smartwatches de l’horlogerie suisse à Baselworld ( Bilan )

Lors de l'édition 2015 de Baselworld, les horlogers suisses ont présenté leurs premiers modèles de smartwatch et les projets lancés par les marquespour l'avenir. L'arrivée d'Apple avec son Apple Watch a poussé les manufactures suisses à réagir et à développer elles aussi des montres connectées. Tour d'horizon avec les principaux produits, et analyse du secteur avec David Sadigh, du Digital Luxury Group.

Su Moda24: rivoluzione Smartwatch al Salone di Ginevra, la vetrina dell’orologeria ( Il Sole )

La passione per le lancette è confermata dalla classifica del World Watch Report 2015 che vede gli italiani ai primi posti per le ricerche sul web nel segmento luxury.

Baselworld: quand l’exceptionnel est la règle ( Le Figaro )

Depuis plus de dix ans, le World Watch Report passe à la loupe les millions de requêtes des internautes de vingt pays relatives à l'horlogerie sur les soixante-deux marques et les mille cinq cents modèles les plus populaires, de janvier à décembre.

Les montres de luxe toujours aussi populaires ( Canoe )

«Les consommateurs de produits de luxe entendent en avoir pour leur argent. Ils se focalisent davantage sur le savoir-faire que sur la seule esthétique. La clientèle recherche majoritairement l'exclusivité. Il existe par ailleurs une barrière psychologique située à 5000 $, commente Ines Lazaro, manager produit et marketing du Digital Luxury Group.

Les Brèves du 20.03.2015: les montres connectées de luxe, la e-réputation essentielle, Picasso et Dali réunis ( Kazeco )

En effet, selon le World Watch Report, les internautes sont de plus en plus nombreux à lancer des requêtes associant le terme « montre connectée ». Cette future montre pourrait toutefois ne pas bénéficier du label « Swiss Made » car plus de 60% des composants pourraient provenir d’autres pays.

Baselworld: une dizaine de marques suisses présenteront leurs montres connectées ( Romandie )

Selon la dernière étude du World Watch Report, la demande pour les montres de luxe au niveau mondial a progressé de 10% l'année dernière. L'Asie représente désormais 68% de cette croissance mondiale, l'Europe 18% et les Amériques 15%.

Apple Watch not likely to impact growing interest in Swiss horology: report ( Luxury Daily )

Overall, the World Watch Report 2015, released just as the annual Baselworld watch and jewelry fair begins on March 19, shows that interest in timepieces has grown by 10 percent between 2013 and 2014. Affluent Asians accounted for 68 percent of global growth of interest, with China, despite its economic slowdown, leading growth.

A Baselworld 2015, la montre reste la reine ( France 3 )

Selon le World Watch Report, une étude publiée chaque année durant le salon par le cabinet de recherche Digital Luxury Group, les internautes sont de plus en plus nombreux à lancer des requêtes associant le terme "montre connectée" au nom de leurs marques de luxe préférées.

Montre connectée : Tag Heuer (LVMH) s’allie à Google et Intel ( Boursorama )

Cette étude, qui décrypte les requêtes des internautes pour les produits de luxe, a mis en lumière un vif intérêt pour le produit de Montblanc, une marque du groupe concurrent de LVMH Richemont, qui a dévoilé un bracelet connecté lors du salon horloger de Genève en janvier, mais aussi pour des griffes qui n'ont pour l'instant fait aucune annonce sur le sujet, à l'image de Rolex, une des plus prestigieuses marques suisses.

Montre connectée: Tag Heuer (LVMH) s’allie à Google et Intel ( Webmanagercenter )

Selon le World Watch Report, une étude publiée chaque année durant le salon par le cabinet de recherche Digital Luxury Group, les internautes sont de plus en plus nombreux à lancer des requêtes associant le terme "montre connectée" au nom de leurs marques de luxe préférées.

This Week In Luxury: BaselWorld, Four Seasons Hotel Bahrain Bay, Metropolitan Museum of Art ( Pursuitist )

Also, for the occasion of Baselworld 2015, the Digital Luxury Group, a research group from Geneva Switzerland, released the latest edition of the WorldWatchReport. This edition provides a global perspective on the market, information on pricing and materials as well as a feature on smartwatches.

Montre connectée: Tag Heuer (LVMH) s’allie à Google et Intel ( L’express )

Cette étude, qui décrypte les requêtes des internautes pour les produits de luxe, a mis en lumière un vif intérêt pour le produit de Montblanc, une marque du groupe concurrent de LVMH Richemont, qui a dévoilé un bracelet connecté lors du salon horloger de Genève en janvier, mais aussi pour des griffes qui n'ont pour l'instant fait aucune annonce sur le sujet, à l'image de Rolex, une des plus prestigieuses marques suisses.

China is important to Apple (Tech News)

美國人在對比 Apple Watch 349-17,000 美元的定價時，會把它歸到電子消費品這個類別；而中國的消費者則更有可能把它當作奢侈手錶。根據瑞士奢侈品研究諮詢機構 Digital Luxury Group（DLG）的數據，在世界範圍內，奢侈手錶的平均價格約為 10,700 美元。這就意味著 Apple Watch Sport（349 美元起）和 Apple Watch（549 美元起）對比起來並不算貴，而黃金材質 Apple Watch Edition 的價格自 10,000 美元起也並不過分。

L’Asie toujours plus séduite par les montres de luxe (La Depeche)

Les consommateurs de produits de luxe entendent en avoir pour leur argent. Ils se focalisent davantage sur le savoir-faire que sur la seule esthétique. La clientèle recherche majoritairement l'exclusivité. Il existe par ailleurs une barrière psychologique située à 5.000$", commente Ines Lazaro, manager produit et marketing du Digital Luxury Group.

对苹果越来越重要的中国市场 (36 KR)

美国人在对比 Apple Watch 349-17000 美元的定价时，会把它归到电子消费品这个类别；而中国的消费者则更有可能把它当作奢侈手表。根据瑞士奢侈品研究咨询机构 Digital Luxury Group（DLG）的数据，在世界范围内，奢侈手表的平均价格约为 10700 美元。这就意味着 Apple Watch Sport（349 美元起）和 Apple Watch（549 美元起）对比起来并不算贵，而黄金材质 Apple Watch Edition 的价格自 10000 美元起也并不过分。

En 2014 aumentó un 10% la demanda de relojes de lujo (Loff)

Digital Luxury Group, una compañía de investigación de mercado de la industria del lujo, ha lanzado la última edición del World Watch Report 2015, coincidiendo con la Baselworld 2015 que se celebra entre el 19 y 26 de marzo. El informe ofrece una perspectiva global sobre el mercado, los precios, material de información y un reportaje sobre relojes inteligentes

Swiss Central Bank Sets Watch World on Edge (The New York Times)

David Sadigh, founder and chief executive of the Digital Luxury Group, a marketing agency based in Geneva, cited a host of additional factors that drove up the cost of producing Swiss watches in recent years, from the shortage of parts and movements provided by third parties to the rise in labor and material costs — especially gold, which peaked above $1,900 an ounce in 2011 before slipping over time to around $1,200 today.

Baselworld: Will the watch industry get smart? (bbc)

Global watch sales surpassed $50bn (£33.6bn) last year, according to market intelligence firm the Digital Luxury Group.

A Push Among Luxury Houses for Great Timepieces (The New York Times)

Digital Luxury Group Intelligence, which tracks consumer interest by tallying online searches, has found that while interest in couture brands (including Bulgari, Cartier, Chanel, Chaumet, Chopard, Dior, Harry Winston, Hermès, Louis Vuitton, Piaget, Ralph Lauren, Tiffany and Van Cleef & Arpels) increased 4 percent from 2013 to 2014, that was significantly less than the 23 percent increase in searches for niche haute horlogerie brands (including Audemars Piguet, Franck Muller, Jaeger-LeCoultre, Patek Philippe and Vacheron Constantin).

Consumer Interest In High-End Watches Up 10%; Patek Philippe Cracks Top Five (marketing daily)

And perhaps more tellingly, consumer interest in luxury watches is up 10%, according to the latest World Watch Report from Digital Luxury Group, with interest strongest in the $6,000 to $8,000 category. And while many brands have stood their ground, Patek Philippe is coming on strong, breaking into the top-five brands for the first time, and easing Breitling out.

The Super Rich, Luxury Watches and the Internet. What’s the future?

There are 630,000 online searches every day for 62 luxury watch brands, according to a new report issued by Digital Luxury Group on the eve of the BaselWorld 2015. The activity translates to about 230 million searches annually. If one considers that the luxury watch industry is approximately $30 billion, that is 130 searches for each dollar of sales.

LVMH, Omega among luxury brands playing catch-up with Apple in smartwatch race (South china morning post)

“Consumers are looking for smartwatches by their favourite luxury brands,” David Sadigh, the chief executive at Swiss marketing firm Digital Luxury Group, said on the eve of the opening of Baselworld this year in Switzerland.

Baselword ouvre endeuillé mais fier de son statut (Le Temps)

Le milieu de gamme en vogue. Cette concentration est confirmée par une étude de Digital Luxury Group (DLG), publiée mercredi. D’après les données collectées par la société genevoise, qui excluent les marques des gammes de prix inférieures, les montres de 4000 à 6000 francs concentrent l’intérêt des internautes. Les modèles de 6000 à 8000 sont, eux, de plus en plus recherchés. «Les consommateurs sont toujours plus attentifs au rapport qualité/prix, remarque Ines Lazaro, de DLG. Ils sont davantage attachés au savoir-faire qu’à la seule esthétique». Il y a une barrière psychologique fixé à 5000 francs, remarque-t-elle aussi.

Baselworld ouvre demain, marqué par le décès du président des exposants ( Bilan )

Selon la dernière étude du World Watch Report, la demande pour les montres de luxe au niveau mondial a progressé de 10% l'année dernière. L'Asie représente désormais 68% de cette croissance mondiale, l'Europe 18% et les Amériques 15%.

Consumers Are Looking For Smartwatches From Their Favorite Luxury Brands (Luxury Society)

On the occasion of Baselworld, Digital Luxury Group shares the five key highlights from the latest WorldWatchReport™ As a new addition to the 2015 edition, analysis of prices will be included in the WorldWatchReportTM ongoing. Among the 2015’s edition findings are that luxury consumers show most interest for models between $4,000 and $6,000. However, interest for models in the $4,000-$6,000 price range has decreased.

Market turbulence fails to dampen demand for luxury watches (The Moodie Report)

Digital Luxury Group (DLG) has released the latest edition of its WorldWatchReport, to coincide with Baselworld 2015. The report delivers a global perspective on the market, pricing and materials information and a feature on Smartwatches.

L’horlogerie de luxe séduit toujours plus de clients dans le monde (Bilan)

En dépit de tous les aléas économiques et politiques des mois écoulés, le rapport annuel WorldWatchReport du Digital Luxury Group note la croissance continue de l'horlogerie de luxe.

L’horlogerie à l’écoute du web social (Le Temps)

Ainsi, si la récolte et l’analyse de datas provenant d’Internet ou des réseaux sociaux montrent que dans un marché un segment de prix est en croissance, les maisons horlogères peuvent utiliser cette information. «Si c’est un marché clé pour la marque et qu’elle est absente de ce segment, elle pourra se poser plus concrètement la question de proposer un produit correspondant à cette demande en particulier, illustre Inès Lazaro, responsable marketing et produits chez Digital Luxury Group à Genève, une société spécialisée dans les stratégies digitales à destination des acteurs du luxe.

This Could Be Apple’s Secret Apple Watch Strategy (Time)

The worldwide median price of a luxury watch is about $10,700, according to DLG. That means the Apple Watch Sport (starting $349) and Apple Watch (starting $549) are inexpensive by comparison, while the gold and silver Apple Watch Edition models that start at $10,000 aren’t crazy purchases.

Retail Web È Patek Philippe il brand di orologi più cercato sul web (Moda 24)

In un mondo sempre più connesso accade di frequente che la prima vetrina dove ci si sofferma prima di un acquisto sia online. A confermarlo, anche per lo shopping decisamente di nicchia di creazioni di haute horlogerie, è il «World Watch Report 2014» di Digital Luxury Group, che ha analizzato oltre un miliardo di ricerche web eseguite nel 2013 in 20 Paesi.

Van Cleef & Arpels, Christie’s, Harrods and Paris: This Week In Luxury (Pursuitist)

According to Digital Luxury Group’s WorldWatchReport, and Luxury Society, overall online interest in Haute Horlogerie – luxury — watches advanced by 16% in Q3 2014. The 18 brands tracked in this particular category now capture 16% of global online searches for luxury watches.

SIHH 2015: New Heights for Haute Horlogerie (Luxury Society)

Interest in the top three brands remained robust if not impressive, as they all placed in the Top 10 again when ranked by growth in online search interest. Vacheron Constantin ranked #3 across all Haute Horlogerie brands, as searches increased by 34% in Q3 2014 compared to the same period in the previous year. Audemars Piguet ranked #5 registering a 21% increase, slightly ahead of Patek Philippe (#8) which increased by 18%.

Franc fillip for smartwatches ( South China Morning Post )

The group’s latest WorldWatchReport showed a 41 per cent growth in mainland consumers’ interest for haute horlogerie – expensive watches with complicated movements – in a survey of more than 600,000 online searches for Swiss luxury watches in 20 markets from January to November last year. Patek Philippe, Vacheron Constantin and Jaeger-LeCoultre were the top three brands searched on Baidu.

Global interest in haute horlogerie increases 23pc: report ( Luxury Daily )

Published annually, the World Watch Report’s Haute Horlogerie preview was released to coincide with the Salon International de la Haute Horlogerie fair, held each year in Geneva. The insights presented in the report preview will likely spur interest in the watchmakers mentioned as they jockey for attention from international watch collectors during SIHH.

Les marques élargissent leurs réseaux sur la Toile (Tribune de Genève)

Bien qu’agités pour certains, les marchés du luxe poursuivent leur extension de façon spectaculaire. Le plus puissant allié des grandes maisons suisses n’est autre qu’Internet et les réseaux sociaux. C’est ce que montre l’étude WorldWatchReport 2015 publiée par Digital Luxury Group à l’occasion du Salon international de la haute horlogerie (SIHH).

The Smartwatch Market Got An Unexpected Assist From The Swiss Franc Surge (Business Insider)

David Sadigh, the chief executive at marketing firm Digital Luxury Group, remained optimistic. "The good news is that the demand for haute horlogerie from the mainland is not only strong, but growing," he said

Haute Horlogerie : 6 fois plus de taux d’engagement sur Instagram que sur Facebook ( Comin Mag )

Le World Watch Report, réalisé par le Digital Luxury Group a été publié en ce premier jour du SIHH. Cette étude annuelle nous apprend notamment qu’avec un taux moyen d’engagement pour les marques de Haute Horlogerie de 3,76%, l’engagement sur Instragram est aujourd’hui six fois plus élevé que sur Facebook.

WorldWatchReport™ 2015 Haute Horlogerie brands overperform (The Top Tier)

On the occasion of the Salon International de la Haute Horlogerie, Digital Luxury Group unveils a preview of the results of the WorldWatchReport™ 2015 - Haute Horlogerie Edition.

WORLDWATCHWEB – SIHH 2015: New Heights for HAUTE HORLOGERIE ( Europastar )

WORLD WATCH REPORT Q3 2014 According to Digital Luxury Group’s WorldWatchReport, overall online interest in luxury watches advanced by 4% in Q3 2014, when compared to the same period in 2013. Definitively leading this increase was the Haute Horlogerie category, where interest surged by 16% year on year. The 18 brands tracked in this particular category now capture 16% of global online searches for luxury watches.

SIHH 2015 – INTERNET: Nuevas Alturas para la HAUTE HORLOGERIE (Hora Latina)

Según el WorldWatchReport del Digital Luxury Group, el interés global on-line por los relojes de lujo avanzó un 4% en el 3T del 2014, en comparación con el mismo periodo del 2013. En definitiva la categoría que lidera este aumento fue la de la Haute Horlogerie, en la que el interés aumentó en el año un 16% en tasa inter anual. Las 18 marcas de monitorizadas en esta categoría en particular ahora capturan el 16% de las búsquedas globales on-line para los relojes de lujo.

SIHH 2015 – 網路:高級鍾錶的新高度 (Watches for China)

Digital Luxury Group數字奢侈品集團發布的《全球腕表報告》顯示，在2014年第三季度，豪華腕表的整體網路關注度相比去年同期提高了4％。導致這一增長的決定性因素是高級製表類的關注度有所上升，與去年同期相比激增16％。高級製表類受跟蹤調查的18個品牌的搜索量之和佔全球豪華腕表網路搜索量的16％。

For Women’s Luxury Watches, The Time Is Now (Barron’s)

Consider these statistics: Search demand for women’s watches rose 7.5% in 2013 from a year earlier, including a whopping 145.5% boost in demand from China, says Digital Luxury Group, which tracks Internet search volumes and publishes the World Watch Report.

The Watch Expert (Manila Standard Today)

According to the World Watch Report 2014 by the market research firm Digital Luxury Group, global demand was fueled once again by BRIC (Brazil, Russia, Indonesia and China) markets with the highest year-to-year increases in: China (+59.4 percent), Russia (+20.4 percent) and India (+12.0 percent).

INTERVIEW: Stephen Urquhart, President of Omega Part 1 ( Time and Tide Watches)

Data from the latest World Watch Report (by the Digital Luxury Group) places them as the top brand in China and with the two most popular watch lines, being the De Ville and the Constellation.

Top timepiece brands look to women for timely sales (Business Report iol)

A study by Digital Luxury Group showed that online searches for ladies’ watches rose 7.5 percent last year, led by Chinese consumers and Swatch Group brands. In the same year, the share of female watches in the luxury watch market increased to 35 percent from 20 percent in 1995, market analysts Bain found.

Watchmakers woo women to boost flagging sales (Reuters)

A study by Digital Luxury Group showed that online searches for ladies' watches rose 7.5 percent in 2013, led by China and Swatch Group brands.

Watchmakers woo women to boost flagging sales (Reuters)

A study by Digital Luxury Group showed that online searches for ladies' watches rose 7.5 percent in 2013, led by China and Swatch Group brands. In the same year, the share of female watches in the luxury watch market rose to 35 percent from 20 percent in 1995, market analysts Bain & Co. found.

China’s most popular watches are European (Luxuo)

According to the World Watch report, a new survey from the Digital Luxury Group, China’s most popular watch brands are all European.

Growth in mainland Chinese interest in premium Swiss watches surges (South China Morning Post)

WorldWatchReport's latest edition, released the night before the opening of the Baselworld annual industry trade show in Geneva on Thursday, showed mainland China had the highest year-on-year growth in demand for all luxury watch categories last year, at 59.4 per cent, more than 10 times the global average of 5.7 per cent.

Chinese watch demand increases 59pc, drives global market: report (Luxury Daily)

Global interest in fine Swiss-made watches grew by 5.7 percent despite a slowdown in sales throughout Asia, according to the Digital Luxury Group’s tenth annual World Watch Report 2014.

Die neue Geografie im Markt für Luxusuhren (Bilanz)

Für den zehnten «World Watch Report» hat die Digital Luxury Group die Internet-Performance von 62 Luxusmarken in 20 Märkten analysiert. Dazu wurden über eine Milliarde uhrenbezogene Suchanfragen analysiert. Die Ergebnisse zeigen eine neue Geografie im Luxusuhrenmarkt.

En Chine, les marques horlogères misent sur le web (Bilan)

Sur le marché le plus dynamique au monde, les marques horlogères misent sur le web, notamment en version mobile, et les réseaux sociaux, pour atteindre leurs clients potentiels. Analyse d'une stratégie avec le World Watch Report du Digital Luxury Group.

Baselworld this way (The Telegraph)

Chinese consumers now account for 30 per cent of total interest in high-end luxury watches, despite lower reported sales on the mainland, according to recent figures released by the Digital Luxury Group's WorldWatchReport.

Times change luxury watch market (Reuters)

The influencers of Baselworld (Augure)

The show Baselworld started last thursday and during the event, the World Watch Report 2014 has been released. According to this report, the 3 most searched luxury watch brands globally are Rolex, Omega, Tag Heuer.  

Ferragamo encourages brand exploration via Vanity Fair mobile effort – Luxury Daily (Mobile Marketer)

Chinese watch demand increases 59pc, drives global market: report Global interest in fine Swiss-made watches grew by 5.7 percent despite a slowdown in sales throughout Asia, according to the Digital Luxury Group’s tenth annual World Watch Report 2014.

Report: Luxury Watch Sales Trending “Strong” for 2014 (Accessories Magazine)

According to the Digital Luxury Group’s 10th annual WorldWatchReport released Wednesday, global consumer demand for luxury watches grew 5.7% in 2013.

INSTAGRAM Top Social Network For Watch Fans (Luxuo)

According to a new report by the Digital Luxury Group, the photography-based social network is beating Facebook for engagement. Luxury watch brands gathered 3.4 million followers on Instagram, while FB dwarfs that with 69 million fans. However, it turns out that it’s not just a question of how big your following is, it’s also about what you can do with it.

Chinese tourists buying luxury watches show the way for exporters (Financial Times)

The World Watch Report 2014, published yesterday by the Geneva-based strategy and research company Digital Luxury Group (DLG), backs up suggestions that Chinese appetite for luxury watches is rising sharply.

Instagram crée plus d’implication de la part des utilisateurs que Facebook (Geeko Le Soir)

Un rapport du Digital Luxury Group montre que le site de partage de photos devance Facebook en termes d’implication des fans d’horlogerie.

World Watch Report™ : le luxe suisse se porte bien (CominMag)

Voici dix ans que le Digital Luxury Group publie son World Watch Report™. A l’occasion du prochain Baselworld, ce rapport analyse désormais 62 marques sur 20 marchés.

Baselworld : Instagram le réseau social numéro un des amateurs de montres (La Depeche)

Un rapport du Digital Luxury Group montre que le site de partage de photos devance Facebook en termes d'implication des fans d'horlogerie.

BASELWORLD: DLG releases its yearly WorldWatchReport alongside the event (The Top Tier)

It's BASELWORLD time and watch enthusiasts are gearing up fo the biggest timepiece show of the them all. And in unision, DLG is releasing its WorldWatch Report. Here are some hightlights: GENEVA, March 26^th, 2014 – For the 10th consecutive year, Digital Luxury Group releases theWorldWatchReport™, the leading market research in the luxury watch industry.

5 Key Insights from The 2014 WorldWatchReport (Luxury Society)

For the 10th consecutive year, Digital Luxury Group releases the WorldWatchReport™, tracking global consumer interest in the timepiece sector “Our outlook for the Swiss luxury watch industry remains strong”, explains Digital Luxury Group, founder & CEO, David Sadigh. “Consumers from around the world are more and more falling in love with fine watches, especially women. The segment currently represents the largest untapped opportunity, both in Asia and the Americas.”

Demand for Swiss Luxury Watches Continues to Grow – Digital Luxury Group (Bitcoin Feed)

GENEVA, March 26, 2014 – For the 10th consecutive year, Digital Luxury Group releases theWorldWatchReport™, the leading market research in the luxury watch industry. After the release of the Haute Horlogerie Preview (18 brands) of the report in January at SIHH, the complete 2014 Baselworld edition (62 brands, 20 markets) is now available:

David Sadigh of Digital Luxury Group: ‘in China interest in all luxury watch categories continues to rise’ (Yahoo)

As Baselworld 2014 kicks off, we spoke to David Sadigh, CEO of Digital Luxury Group about the trends uncovered in the company's latest World Watch Report:

Baselworld 2014 Preview: Emerging Watchmakers (Barron’s)

As the watch world converges on Switzerland for Baselworld 2014 Thursday, a survey from the Digital Luxury Group found that global consumer interest in luxury watches increased by 5.7% in 2013. The increase, according to the group’s WorldWatchReport, was fueled entirely by emerging markets, while developed world interest continued to decline.

CHINA’S SWISS WATCH SEARCHES SURGE 59 PERCENT DESPITE SALES SLUMP (Jing Daily)

According to Digital Luxury Group, China saw the highest growth in overall Swiss watch searches globally, with an increase of 59.4 percent. In addition, mobile searches for haute horlogerie Swiss watch brands grew by a staggering 120 percent in 2013, demonstrating the importance of the platform to the luxury watch market.

A Look At The World’s Growing Appetite For Luxury Watches (Business Insider)

Globally, interest in luxury watches is up, with sales hitting record levels at recent trade shows. And despite a slowdown in luxury-watch sales in Asia, global consumer demand for luxury watches grew by 5.7% this year, according to the latest WorldWatchReport from Digital Luxury Group.

China’s high-end watches defy luxury crackdown (CNBC)

"The Chinese luxury market is not dead: interest in all luxury watch categories continues to escalate, led by Omega, Cartier and Rolex," according to the latest World Watch Report, which is compiled by market intelligence firm Digital Luxury Group in conjunction with popular search engines like Google and Baidu.

Chine, Russie et Inde sauvent la croissance horlogère (Bilan)

Selon le World Watch Report 2014 du Digital Luxury Group, des marchés historiques pour l'horlogerie ont vécu une année 2013 difficile: Etats-Unis (-7,9%), France (-3,42%), Allemagne (-9,25%), Japon (-5,54%), Hong Kong (-4,4%), et la Suisse (-11,87%) ont vu leurs ventes se réduire significativement.

Baselworld : les montres de luxe pour femmes ont le vent en poupe (Boursorama)

Alors que le salon Baselworld est sur le point d'ouvrir ses portes, les chiffres du World Watch Report montrent que trois pays portent ce regain d'intérêt pour les montres : la Chine (+145,50%), l'Inde (+27,65%) et la Russie (+11,67%).

Quelle politique de prix dans la Haute Horlogerie ? (Journal Haute Horlogerie)

Un seul chiffre résume ce succès : la croissance dans le segment de la Haute Horlogerie qui se maintient aux environs de 12 %, selon l’édition annuelle du World Watch Report.

Battle for the Wrist: Smart Watch vs. Swiss Watch (Bloomberg)

DL Group Publishes Digital Analysis of Luxury Footwear Industry (Inside FMM)

The increasing affinity that shoe lovers exhibit for iconic luxury footwear brands is highlighted in the latest analysis of the Luxury Shoe Industry by Digital Luxury Group, the first international company exclusively dedicated to the digital success of luxury brands.“We have been analyzing the online behavior of affluent consumers for almost a decade and have recently identified a significant surge in the demand for renowned women’s shoe brands, confirming the sustained growth of the luxury shoe industry,” explains David Sadigh, founder and CEO of Digital Luxury Group.

Peter Xu, el influyente blogero de Moda en China informará desde BaselWorld (Europa Star)

Uno de los blogeros de moda más influyentes de China, va a conectar a los clientes del Digital Luxury Group que exhiben en la principal feria de relojes y joyas del mundo a sus 1,3 millones de fans sofisticados y conocedores de la tecnología en las redes sociales.

Ventas de relojes de lujo, disparadas en España (Luxonomist)

De acuerdo con la última edición de WorldWatchReport, en todo caso, las grandes marcas de relojería mundiales de Lujo y Ultra Lujo tendrán este año un crecimiento del 12%, con especial atención en el mercado chino, al tiempo que Estados Unidos y el Reino Unido recuperan el ansia por los relojes de más de 30.000 dólares.

Tourneau reminds watch lovers of Daylight Saving Time with service event (Luxury Daily)

The World Watch Report’s Haute Horlogerie preview was released to coincide with the Salon International de la Haute Horlogerie held in Geneva as the world’s premier watchmakers jockeyed for attention from international watch collectors. Releasing figures pertaining to watch manufacturers at the event may have driven interest among horologists, while helping watchmakers pinpoint emerging and recovering markets

Chinese market offers better times for the rich (China Daily)

To promote brand visibility, IWC has established itself on socialmedia, such as Facebook, Twitter and Sina Weibo as the mostvisible haute horlogerie brand. IWC's online presence contrastswith the reluctance of most of its competitors to join the Chinesesocial media wave. IWC now leads in the digital world with morethan 225,000 Facebook fans and 6,000 followers on Sina Weibo,Digital Luxury Group says.

Chinese market offers better times (China Daily)

David Sadigh, founder and CEO of the market research company Digital Luxury Group, says consumers in China show the strongest global interest in haute horlogerie, or upmarket timepieces, whose sales in the country rose 57.9 percent last year compared with the year before, accounting for more than 30 percent of sales in the segment.

Influx of smart watches unlikely to halt traditional horology (Luxury Daily)

The World Watch Report’s Haute Horlogerie preview was released to coincide with the Salon International de la Haute Horlogerie held in Geneva as the world’s premier watchmakers jockeyed for attention from international watch collectors.

Knowing What Makes Women Tick Essential For Swiss Watches (Bloomberg)

Interest is building. Web searches for high-end women’s watches rose 17 percent in 2013, according to consultant Digital Luxury Group. The most-searched were Vacheron Constantin, Patek Philippe and Jaeger-LeCoultre (CFR), traditionally male brands.

PHOENIX RISING WATCHMAKING’S NEW GOLDEN AGE (Our Minutes Tourneau)

Commenting on findings of 2013, Pablo Mauron, General Manager of the Chinese region for the Digital Luxury Group and compiler of the World Watch Report, was upbeat about the continuing importance of China. “Despite a reported slowdown in the region often attributed to the reluctance towards government gifting, we can’t realistically forecast a significant market decrease in the mid-term as the fast growing middle-class, quick wealth creation from tier 2 and 3 cities as well as increasingly important travel spending are strong drivers that are here to stay.”

Weekly Roundup: 31 January 2014 (Quill & Pad)

During the SIHH, the Digital Luxury Group revealed the results of the haute horlogerie category of the tenth annual World Watch Report, which divulges market research in the luxury industry with publishing partner Europa Star and the support of the Fondation de la Haute Horlogerie (FHH).

Chinese net user’s ultra-luxe watch searches surge 58 percent (Jing Daily)

Luxury watch sales may have declined in China in 2013, but that doesn’t mean Chinese consumers have lost interest in them. Statistics released by Digital Luxury Group for its annual World Watch Report covering watch brands’ online presence shows that mainland Chinese internet searches for the Haute Horlogerie category grew by 58 percent in 2013. This jump places China in the top global position for Haute Horlogerie, comprising 34 percent of all global online searches for these types of timepieces.

Vacheron, Jaeger open window to trade-only SIHH event via social media (Luxury Daily)

Research shows that Swiss watchmaker Patek Philippe is at the forefront of brands in the haute horlogerie category, according to a preview of the Digital Luxury Group’s tenth annual World Watch Report 2014.

La progression du nombre de visiteurs (Agefi)

La croissance dans le segment de la haute horlogerie se maintient aux environs de 12%, selon l’édition annuelle du WorldWatchReport.

È Patek Philippe il brand di orologi più cercato sul web (Il Sole)

In un mondo sempre più connesso accade di frequente che la prima vetrina dove ci si sofferma prima di un acquisto sia online. A confermarlo, anche per lo shopping decisamente di nicchia di creazioni di haute horlogerie, è il «World Watch Report 2014» di Digital Luxury Group, che ha analizzato oltre un miliardo di ricerche web eseguite nel 2013 in 20 Paesi.

È Patek Philippe il brand di orologi più cercato sul web (Moda 24)

A confermarlo, anche per lo shopping decisamente di nicchia di creazioni di haute horlogerie, è il «World Watch Report 2014» di Digital Luxury Group, che ha analizzato oltre un miliardo di ricerche web eseguite nel 2013 in 20 Paesi.

El Salón de Alta Relojería de Ginebra ignora el tiempo de la crisis (Yahoo Finance)

Las marcas de lujo del sector relojero mundial registran un crecimiento del 12% de sus ventas, según su informe 2014 (WorldWatchReport), publicado al inaugurarse el Salón Internacional de la Alta Relojería (SIHH).

Global haute horlogerie interest climbs 12 pc: report (Luxury Daily)

Swiss watchmaker Patek Philippe is at the forefront of brands in the haute horlogerie category, according to a preview of the Digital Luxury Group’s tenth annual World Watch Report 2014.

Genfer Uhrensalon: «Ohne Innovationen ist man tot» (Handelszeitung)

Da kommt die pünktlich zur Uhrenmesse veröffentlichte Studie der Digital Luxury Group gerade recht. Die auf Luxusmarken spezialisierte Genfer Researchfirma veröffentlicht jedes Jahr im Frühling den World Watch Report – und präsentierte nun einen ersten Auszug mit Blick auf 18 Luxushersteller: Demnach wuchs die sogenannte «Haute Horlogerie» im gerade abgelaufenen Jahr um 12 Prozent gegenüber 2012.

Le salon de la Haute Horlogerie de Genève veut ignorer la crise (Euronews)

Selon le rapport 2014 du secteur horloger mondial (WorldWatchReport), publié à l'ouverture du SIHH, les marques de la haute horlogerie affichent une croissance de 12% de leurs ventes, et en dépit d'un légère décélération, "l'intérêt en Chine pour les marques de montres de luxe est toujours élevé".

La haute horlogerie ne connaît pas la crise (Euronews)

S’il est un secteur qui affiche une belle santé malgré la faiblesse de la conjoncture économique et la baisse moyenne du pouvoir d’achat, c’est le secteur de la haute horlogerie qui affiche son dynamisme actuellement au salon international de Genève.

Genfer Uhrensalon: Flache Uhren sind im Trend (Bilanz)

Da kommt die pünktlich zur Uhrenmesse veröffentlichte Studie der Digital Luxury Group gerade recht. Die auf Luxusmarken spezialisierte Genfer Researchfirma veröffentlicht jedes Jahr im Frühling den World Watch Report – und präsentierte nun einen ersten Auszug mit Blick auf 18 Luxushersteller: Demnach wuchs die sogenannte «Haute Horlogerie» im gerade abgelaufenen Jahr um 12 Prozent gegenüber 2012.

Genfer Uhrensalon: «Ohne Innovationen ist man tot» (Handelszeitung)

Da kommt die pünktlich zur Uhrenmesse veröffentlichte Studie der Digital Luxury Group gerade recht. Die auf Luxusmarken spezialisierte Genfer Researchfirma veröffentlicht jedes Jahr im Frühling den World Watch Report – und präsentierte nun einen ersten Auszug mit Blick auf 18 Luxushersteller: Demnach wuchs die sogenannte «Haute Horlogerie» im gerade abgelaufenen Jahr um 12 Prozent gegenüber 2012.

The WorldWatchReport™ 2014 – Haute Horlogerie Preview (The Top Tier)

Every year at the occasion of the Salon International de la Haute Horlogerie (SIHH), Digital Luxury Group unveils the results of the Haute Horlogerie category (18 brands) of the WorldWatchReport™, the leading market research in the luxury watch industry published in partnership with Europa Star, and the gracious support of the Fondation de la Haute Horlogerie.

In Genf hat die Internationale Luxus-Uhrenmesse SIHH ihre Tore geöffnet (Zentral PLus)

Gemäss einer Studie des brancheneigenen World Watch Report verzeichnet das Segment der Luxusuhren ein jährliches Wachstum von zwölf Prozent.

SIHH Day One: LVMH Taps Biver, Cartier Unveils First-Ever Diver, Piaget Sets New Record For World’s Thinnest Watch (Forbes.com)

It was all a fitting backdrop to the news today from Digital Luxury Group that haute horlogerie brands continue to grow rapidly in sales, up 12 percent over last year globally with the China and the United Kingdom leading improvement rates and the United States, while remaining relatively stagnant in growth, leading along with China in market share.

Le salon de la Haute Horlogerie a ouvert ses portes (La Tribune de Genève)

Selon l'édition 2014 du WorldWatchReport consacrée à la haute horlogerie, publiée lundi, la catégorie des montres de luxe continue de surfer sur la vague, avec une croissance moyenne de 12%. Après trois années record, le marché est toutefois entré dans une phase de consolidation, marqué par un ralentissement des achats en Chine.

Chinese consumers drive demand for high-end watches in 2013 (The Moodie Report)

Chinese consumers remain the biggest purchasing group of luxury watches worldwide despite decreasing sales in mainland China, according to a preview of this year’s World Watch Report from the Digital Luxury Group.

Le salon de la Haute Horlogerie a ouvert ses portes (24 Heures)

Selon l'édition 2014 du WorldWatchReport consacrée à la haute horlogerie, publiée lundi, la catégorie des montres de luxe continue de surfer sur la vague, avec une croissance moyenne de 12%.

Ginevra: apre battenti salone alta orologeria (Tio)

Secondo l'edizione 2014 del WorldWatchReport dedicato all'alta orologeria, i modelli di lusso registrano una crescita media del 12%.

Le salon de la Haute Horlogerie a ouvert ses portes (Le Matin)

Selon l'édition 2014 du WorldWatchReport consacrée à la haute horlogerie, publiée lundi, la catégorie des montres de luxe continue de surfer sur la vague, avec une croissance moyenne de 12%.

Le Salon de la haute horlogerie ouvre ses portes (20 min)

Selon l'édition 2014 du «WorldWatchReport» consacrée à la haute horlogerie, publiée lundi, la catégorie des montres de luxe continue de surfer sur la vague, avec une croissance moyenne de 12% sur un an.

Connected home: Quirky Nimbus clock reinvents the ordinary (Financial Times)

And clocks may be only the first step towards digital homes, says David Sadigh, founder and chief executive of the Geneva-based Digital Luxury Group, the publisher of the World Watch Report. “We now have software that checks your sleep and tells your iPhone to match your cycle to the time you want to wake up,” he says.

Start-up Eleven James tests market for luxury watch hire (Financial Times)

David Sadigh, founder and chief executive of Geneva-based Digital Luxury Group, which publishes the World Watch Report, has fielded market enquiries over the years and considered the market’s potential. He says: “This tops out at 100,000 potential members worldwide maximum, so it’s impossible for it to become a global trend.

Top 10 Ambassadors at the US Open (Blouinart Info)

According to Geneva-based World Watch Report, a division of Digital Luxury Group, tennis players are the 2nd most popular group of watch ambassadors, after film stars.

Formula One: Rolex begins fightback on track to retain top spot (Financial Times)

There is strong evidence that Rolex’s recent deal to become Formula 1’s global partner and official timepiece is an attempt to outmanoeuvre Omega and halt the erosion of its position as the world’s biggest watch brand. A report released by Digital Luxury Group (DLG) on the opening day of the BaselWorld watch fair this year revealed that the gap in global interest between Rolex and Omega – the world’s two most searched-for luxury watch brands – has shrunk from 8.4 per cent in 2009 to 2 per cent in 2012.

Le palmarès horloger du Web (Le Figaro)

Les résultats de la neuvième édition du World Watch Report ont été publiés hier matin. Il en ressort que les montres intéressent de plus en plus les internautes, surtout dans les Bric.

A Baselworld i big degli orologi si sfidano a colpi di innovazione (Il Sole)

Mercoledì scorso, proprio quando Baselworld ha aperto i battenti alla stampa, il think tank Digital Luxury Group ha diffuso la versione completa del suo nono WorldWatchReport (si veda Moda24 del 19 aprile), con l'analisi dell'andamento delle ricerche web relative a 62 marchi in 20 paesi: a parte la leadership di Rolex, comunque erosa anno dopo anno da Omega, i settori che registrano più ricerche sono l'alta orologeria e il segmento "watches & jewelry".

China’s Changing Watch Dynamic (WWD)

Despite the recent negativity surrounding the luxury watch market in China, Florent Bondoux, head of strategy and intelligence for Digital Luxury Group’s World Watch Report, believes the slowdown will be short-lived.

Chinese Slowdown Hits Swiss Watchmakers (Wall Street Journal)

In the first three months of the year, exports to China, the world's No. 3 market for Swiss watches, fell nearly 26% as a Beijing crackdown on corruption and gift giving blunted demand. In turn, growth in Swiss watch ...

Le vif intérêt pour l’horlogerie de luxe une fois de plus confirmé (Le Temps)

La passion des internautes à travers la planète pour l’horlogerie haut de gamme demeure intacte. Alors que les exportations de montres suisses ont franchi pour la première fois la barre des 21 milliards de francs l’an dernier (+10,9% à 21,4 milliards), ce vif intérêt sur le Web est surtout tiré par les marchés émergents. Avec en tête de la croissance des requêtes sur la Toile les pays BRICS, affichant une hausse de 33% par rapport à l’an dernier, contre une moyenne mondiale de 3,3%, ressort-il du 9e World Watch Report de l’agence Digital Luxury Group (DLG).

The Most Popular Luxury Timepieces (Forbes.com)

Global interest in the most exclusive luxury timepieces (haute horlogerie) increased by 7 percent in 2012, according to the preliminary results of a global report. Meanwhile, the most popular brands and models remain in this highest category of watches remain consistent....

Fine Watch Maisons prove they are strong digital players (Haute Horlogerie Magazine)

The 2013 World Watch Report shows that Fine Watches have lost none of their online appeal, as the 18 brands tracked by the report posted a 7% increase in online interest. Unsurprisingly, the BRIC countries, led by China, are the main driving forces behind this growth.

Luxury industry growth questions (Euronews)

Consultancy Digital Luxury Group says online searches for high-end watch brands were up last year by just over seven percent, with half the searches coming from Asia and the BRIC countries.

China Burns Less Bright for Luxury Brands (Wall Street Journal)

Online searches for haute horlogerie–historic brands like Swatch Group UHR.VX +0.10%’s Breguet, Richemont’s Vacheron Constantin and independent Patek Philippe increased during 2012, according to a survey by consultancy Digital Luxury Group....

Genève s’apprête à vivre au rythme des salons horlogers (RTS)

L'horlogerie suisse ne s'est jamais aussi bien portée. Les exportations volent de record en record.

L’intérêt pour les montres de haute horlogerie ne se dément pas (Le Temps)

Les recherches sur Internet pour les pièces haut de gamme ont progressé de 7% l’an dernier. Richard Mille, Vacheron Constantin et Patek Philippe connaissent la plus forte progression sur la Toile

Report: Chinese Interest In Luxury Watches Undiminished (Jing Daily)

“There Is No Doubt That The Chinese Are Still Passionate About Watches”

China’s Appetite for Luxury Watches Remains Strong (Forbes)

China continues to show strong interest in Swiss luxury watches despite a slowdown in the world’s fastest growing economy, according to a survey of Internet searches released Monday.

En Chine, l’intérêt pour les montres suisses ne va pas s’étioler de sitôt (Le Temps)

Sur Internet, Omega, Rolex et Cartier continuent d’accaparer les premières places. La notoriété des petites marques reste à construire...

Chinese Interest in Luxury Watches on the Rise (Women’s Wear Daily (WWD))

Chinese consumers remain passionate about expensive watches, despite a macroeconomic slowdown and a crackdown on government purchases of luxury goods, a survey published today showed.

Swiss Watch Boutiques Swap Christmas Trees for Hongbao (Bloomberg)

Even before the Christmas tree went up at 124-year-old Bucherer AG in the lakeside town of Lucerne, the Swiss watch boutique was already planning decorations for the year of the snake.

WorldWatchReport 2012 (Worldtempus)

Published since 2004 by Digital Luxury Group, the WorldWatchReport™ provides the luxury watch industry with a unique and exclusive analysis of the demand related to 40 luxury watch brands expressed by consumers located in 20 key export markets.

Microblogging en Chine (Europa Star)

Sina Weibo, plateforme social media de référence pour l’horlogerie en Chine… mais est-ce suffisant?

China Takes Lead In Search For Luxury Watches (Israeli Diamond Industry)

The World Watch Report reported that China has surpassed the US as the country with the highest demand for luxury watches based on online searches, according to the National Jeweler.

China takes lead in online watch searches (National Jeweler)

China has replaced the United States as the country with the biggest demand for luxury watches based on online searches, according to the World Watch Report, an online survey of more than 1 billion Internet users.

Les quarante marques les plus recherchées sur le Web (Le Figaro)

Une étude a établi un classement des quarantes marques d'horlogerie leaders sur la toile.

The 2012 WorldWatchReport™ Highlights the Trends Impacting the Luxury Watch Industry (Diamond Jewelry)

For the 8th consecutive year, Digital Luxury Group has released the WorldWatchReport™, the leading market r esearch report in the luxury watch industry

Omega is Gaining on Rolex in Worldwide Market Share (eRylex)

Digital Luxury Group recently published a study on the market shares for the world’s top luxury watch brands. The shares are based on Internet searches for each brand – the Digital Luxury group tracked 40 of the world’s most famous brands.

China becomes No 1 luxury watch market (Bullion Street)

World's largest gold producer China is now world's largest luxury watch market, according to Digital Luxury Group.

China Has Beat The US To Become The World’s Biggest Market For Luxury Watches (Business Insider)

The world's biggest watch show, in Basel, Switzerland, kicks off today, and all eyes are looking east, as China has officially overtaken the U.S. as the world's biggest market for luxury watches.

The 2012 WorldWatchReport™ Highlights the Trends Impacting the Luxury Watch Industry (Diamond News)

For the 8th consecutive year, Digital Luxury Group has released the WorldWatchReport™, the leading market r esearch report in the luxury watch industry

China Surpasses U.S. in Global Luxury Watch Demand (International Business Times)

China has surpassed the United States as the country exhibiting the highest demand for luxury watches, says a survey. The report by WorldWatchReport, published by Digital Luxury Group Wednesday, mentioned that for the first time since 2004, China has become the number one market for luxury watches representing 23 percent of all watch-related searches.

China demand for luxury watches outshines US (The Star)

BASEL: China has overtaken the United States as the country with the biggest demand for luxury watches, giving Asia-driven brands such as Swatch Group's Omega and Longines a tailwind against a slowdown in Europe this year.

China scores in timely move (People’s Daily Online)

Almost one in four Internet searches for luxury timepieces last year came from China's mainland, the first time it has topped the survey since its launch in 2004, the World Watch Report showed. The poll, by Switzerlandbased Digital Luxury Group, tracks the online search behavior of more than 1 billion Internet users globally.

Brands use digital to make an impact at the big watch fair (Europa Star)

The first major watch event of the year, the Salon International de la Haute Horlogerie (SIHH) in Geneva was a star-studded show featuring the Haute Horlogerie elite.

WorldWatchReport 2012: China overtakes, Omega closes in on Rolex and other key findings (Europa Star)

Since 2004, the WorldWatchReport™, published by the Digital Luxury Group in partnership with Europa Star, has provided the industry with an exclusive analysis of the interests and preferences of luxury watch consumers around the world.

China’s lower growth target may slow down luxury watchmakers (Financial Post)

Luxury watchmakers are hoping a stronger-than-expected recovery in the United States and global exposure will help them sail through a more challenging market in China, where the days of unstoppable growth are ticking by.

Luxury watchmakers see clouds on China “Eldorado” (Chigaco Tribune)

BASEL, Switzerland (Reuters) - Luxury watchmakers are hoping a stronger-than-expected recovery in the United States and global exposure will help them sail through a more challenging market in China, where the days of unstoppable growth are ticking by.

The 2012 WorldWatchReport™ Highlights the Trends Impacting the Luxury Watch Industry (Worldtempus)

Reporting on key findings including; China surpassing the USA as the country with the highest demand for luxury watches, the lead held by Rolex quickly being challenged by Omega, consumers showing less interest for counterfeits.

China Surpasses U.S. As World’s Largest Watch Market (JCK)

China has surpassed the United States as the world’s largest watch market, according to the 2012 WorldWatchReport compiled by the Digital Luxury Group.

WorldWatchReport 2012: China overtakes, Omega closes in on Rolex and other key findings (Europa Star)

With a visibility across 20 countries, the analysis tracks which markets have the highest affinity for luxury watches and how they change over time. For the first time since the study launched in 2004, China overtook the USA as the country exhibiting the highest demand for luxury watches, representing 23 per cent of all watch-related searches.

China Overtakes U.S. In Luxury Watch Demand (Forbes)

China has surpassed the U.S. as the country exhibiting the highest demand for luxury watches based on Internet searches, according to a survey released Wednesday.

Social media: Future clients are to be found on the web (Financial Times)

Much has been made of the value of social media to businesses but, by definition, the relationship with the luxury watch industry is not obviously compatible. A social network such as Facebook is public, informal and egalitarian. Luxury is traditional, exclusive and intentionally elitist. Bringing the two together is less intuitive than with mainstream brands.

China Number One for Watches (The Wall Street Journal)

According to the Worldwatch report – a study produced by the Digital Luxury Group – China has now surpassed the U.S. as the country exhibiting the greatest demand for watches, with 23% of all watch-related internet searches.

China demand for luxury watches outshines US (Reuters)

BASEL, Switzerland, March 7 (Reuters) - China has overtaken the United States as the country with the biggest demand for luxury watches, giving Asia-driven brands such as Swatch Group's Omega and Longines a tailwind against a slowdown in Europe this year.

The 2012 WorldWatchReport™ Highlights the Trends Impacting the Luxury Watch Industry (Econsultancy)

Reporting on key findings including; China surpassing the USA as the country with the highest demand for luxury watches, the lead held by Rolex quickly being challenged by Omega, consumers showing less interest for counterfeits

Watch biz to benefit from doubled Chinese tourists (Professional Jeweller)

The motto of the Chinese Year of the Dragon is “I conquer”, and it would seem that while China has been an emerging market for luxury watches for some time, 2012 could indeed be the year that cracks it.

Сектор роскоши оказался наиболее устойчивым к экономическим потрясениям (Rough & Polished)

Семь ключевых тенденций, 40 брендов и 20 рынков определят положение в мире высокого часового искусства в 2012 году, говорится в предварительном докладе World Watch Report, опубликованном ведущим исследователем рынка цифровых технологий Digital Luxury Group.

Rapport: Le WorldWatchReport (L’Agefi)

Beaucoup en ont sans doute rêvé, eux l'ont fait. Depuis 2004 déjà, la société genevoise, Digital Luxury Group, publie chque année les résultats des marques de l'industrie horlogère de luxe

Montres de luxe : qui les achète ? Quels clients, dans quelles régions géographiques ? (Lyon Communiques)

Accessoires de luxe par excellence, les montres ne manquent pas de poignets ! Après le Salon International de la Haute Horlogerie (SIHH) 2012, qui s'est tenu à Genève en janvier dernier, ce n'est plus un secret pour personne : la haute horlogerie ne connaît pas la crise.

Le rapport World Watch Report décortique, chaque année, le milliard de recherches sur le Web concernant l’horlogerie. (Le Figaro)

Le rapport World Watch Report décortique, chaque année, le milliard de recherches sur le Web concernant l’horlogerie. Il vient de révéler la première partie de son classement 2012, qui porte sur quinze marques haut de gamme.

Jaeger-LeCoultre scommette sull’haut-de-gamme con lo Sphérotourbillon (Pambianco News)

Jaeger-LeCoultre, tra i brand dell’alta orologeria, secondo il WorldWatchReport 2012 è il più richiesto per i tourbillon e vedendo le novità del 2012 si può facilmente capirne il motivo.

WorldWatchReport 2012 (World Tempus)

Publié depuis 2004 par Digital Luxury Group, le WorldWatchReport™ est l’étude de référence pour l’industrie horlogère de luxe, analysant la demande exprimée par les consommateurs dans 20 marchés en lien avec 40 marques.

Rapport d’étude du secteur de la haute horlogerie (G-Luxe)

La société Digital Luxury Group a révélé cette année (à l’occasion du SIHH 2012) son rapport WorldWatchReport 2012, l’étude de marché de référence pour l’industrie horlogère depuis 2004.

China conducts more online searches for fine watches than any other country (Magazine de la Haute Horlogerie)

According to the 2012 World Watch Report, presented at the SIHH and which analyses online searches for fine watch products and brands, China has pulled ahead of the United States for the number of searches.

World Watch Report 2012 (A Blog To Read)

The World Watch Report is a very important survey of online activity for the luxury watch industry.

China Takes Over the Luxury Watch Market (Haute Time)

China has overtaken the US and has grow to be the market with the highest demand for luxury watches, according to a new report by Digital Luxury Group, the leading digital market researcher in the industry.

La Chine est le premier client en Haute Horlogerie et la Royal Oak d’Audemars Piguet est le modèle le plus recherché (abc-luxe.com)

China top in haute horlogerie as IWC shines online (Professional Jeweller)

The full WorldWatchReport won’t be available until BaselWorld in March but visitors to SIHH earlier this month were given a sneak preview into this year’s findings of the annual watch report compiled by Digital Luxury Group.

China top market for luxe watch searches (National Jeweller)

Geneva--The latest edition of the WorldWatchReport shows that Chinese consumers conducted more searches for high-end watches than those in the U.S. in 2011, the first time that has happened in the report’s eight-year history.

Digital Luxury Group unveils its haute horlogerie WorldWatchReport results (Retail Jeweller)

The leading market research for the luxury watch industry released its findings, based on analysis of consumer searches through engines such as Google, Bing, Yandex and Baidu, for the 15 high-end watch brands that participated in this year’s Salon International de la Haute Horlogerie (SIHH).

Bon démarrage de l’année au Salon de la haute horlogerie à Genève (L’impartial)

Le marché de la haute horlogerie ne montre aucun signe de ralentissement. L'année a bien démarré, selon la directrice du Salon de la haute horlogerie (SIHH) Fabienne Lupo. La 22e édition a attiré à Genève quelque 12'500 professionnels avec une forte présence asiatique.

11 Facts About The World’s Changing Appetite For Luxury Watches (Business Insider)

Luxury watches are not just functional wristwear--they're works of art with hundreds of years of technology packed inside. Consumers' tastes and shopping preferences for watches are evolving around the globe.

Report: China Now World’s Number One In Luxury Watch Demand (Jing Daily)

The fact that the study analyzed not “the Greater China region” but (mainland) China and Hong Kong separately makes the findings somewhat more significant. Other recent studies ranking China as number one in luxury demand, such as HSBC’s September 2011 paper, failed to break the region down into individual regions.

Alta orologeria, a Ginevra 12.500 professionisti (Ticino Online)

Secondo il World Watch Report, lo studio del mercato di riferimento per l'industria orologiera, la Cina supera per la prima volta gli Stati Uniti per i prodotti dell'alta orologeria con il 25% delle parti di mercato contro il 21% per gli Stati Uniti.

La Haute Horlogerie est en forme (20 Minutes)

Selon le World Watch Report, l'étude de marché de référence pour l'industrie horlogère, la Chine dépasse pour la première fois les Etats-Unis pour les produits de la haute horlogerie, avec 25% des parts de marché contre 21% pour les Etats-Unis.

Bon démarrage de l’année au Salon de la haute horlogerie à Genève (Romandie News)

Le marché de la haute horlogerie ne montre aucun signe de ralentissement. L'année a bien démarré, selon la directrice du Salon de la haute horlogerie (SIHH) Fabienne Lupo. La 22e édition a attiré à Genève quelque 12'500 professionnels avec une forte présence asiatique.

China the number one market for luxury watches says new report (The Moodie Report)

China has overtaken the US to become the market with the highest demand for haute horlogerie, according to a new report by Digital Luxury Group, a leading digital market researcher in the luxury watch industry.

Digital Luxury Group deciphers consumer demand for haute horlogerie watch brands (Europa Star)

Among the trends revealed are that China has overtaken the USA as the number one market in Internet searches and now accounts for nearly a quarter of the international search market share.

China Tops in Luxe Timepiece Searches (WWD)

“Search patterns in China tend to be strongly related to price inquiries,” said Florent Bondoux, manager of the strategy and intelligence business unit of Digital Luxury Group. “Contrary to assumptions, they are not very interested in counterfeits.”

SIHH 2012 : décryptage de la demande des consommateurs pour les marques de Haute Horlogerie (montres-de-luxe.com)

Comme chaque année à l’occasion du Salon International de la Haute Horlogerie (SIHH), la société Digital Luxury Group publie les résultats -très intéressants- relatifs aux quinze marques appartenant à la catégorie « Haute Horlogerie » du WorldWatchReport, l’étude de marché de référence pour l’industrie horlogère (dont la version complète sera dévoilée en mars prochain lors de Baselworld). Parmi les sept principales tendances la Chine devient le marché n°1 pour la Haute Horlogerie ou la Royal Oak d'Audemars Piguet, modèle le plus recherché sur le web...

Resultats de la vente Only watch 2011 (Luxuo)

China – A brand new world, but a world in itself, for online luxury (Europa Star)

Omega Launches New Seamaster Planet Ocean Watches In Capri, Italy (Business Insider)

Facebook: The race is on to attract the fans (Europa Star)

Florent Bondoux, Strategy & Intelligence Business Unit Manager, Digital Luxury Group

MARKETING DIGITAL : Les nouvelles ambitions de Digital Luxury Group (David Sadigh) (Business Montres)

ROLEX – A l’heure de la Chine (Worldtempus)

Le groupe horloger nomme une direction bicéphale pour succéder au brusque départ du CEO Bruno Meier.

WorldWatchReport 2011 (Worldtempus)

WorldWatchReport: Seven years of analyzing the watch industry and its presence on the Internet (Europa Star)

On the occasion of the release of the seventh edition of the WorldWatchReport, we return to this study of the market that casts a unique light on the watch industry.

Chine incontournable (L’Agefi)

Les tendances horlogères décryptées par le WorldWatchReport montrent l’importance croissante des BRIC pour le secteur.

BaselWorld: Watchmaking Industry Trends Decrypted by the WorldWatch Report (Bloomberg)

GENEVA, March 24, 2011 /PRNewswire/ -- For the seventh consecutive year on the occasion of BaselWorld, digital luxury company IC-Agency unveils the results of the WorldWatchReport, an exclusive market research study that deciphers the demand related to 25 luxury watch brands(1) expressed by consumers located in 10 key markets(2).

BaselWorld : les tendances de l’industrie horlogère décryptées par le WorldWatchReport (Market.ch)

BRIC tout-puissant (Le Temps)

Le World Watch Report: une stratégique photographie en temps réel (Europa Star)

WorldWatchReport : Siete años analizando la industria relojera y su presencia en Internet (Europa Star)

Con motivo del lanzamiento de la séptima edición del WorldWatchReport, volvemos a este estudio del mercado que arroja una luz única sobre la industria relojera.

Une étude confirme l’intérêt des consommateurs européens pour la marque Rolex (Blog – 3 Suisses)

WEB – 2010, l’année Facebook (Worldtempus)

A l’exception de Rolex et Patek Philippe, toutes les marques significatives possèdent leur page sur la plate-forme de social media. C’est l’histoire d’une nouvelle ère.

Baselworld 2011 : Facebook et YouTube, incontournables pour les montres de luxe (La Provence)

A l'occasion du salon Baselworld 2011 (jusqu'au 31 mars à Bâle, Suisse), le cabinet d'études marketing IC-Agency livre son World Watch Report, une étude de marché sur les principales tendances du marché de la haute horlogerie. Principal enseignement : les médias sociaux deviennent incontournables pour les marques et les acheteurs.

Le luxe est-il compatible avec le commerce électronique? (Europa Star)

The Internet and luxury watches: China is hot on the heels of the United States (FHH)

The latest World Watch Report from IC-Agency confirms the rise of China, which is also reflected in online searches by watch fans. IWC, Patek Philippe and Zenith remain the top three brands searched for on the Internet.

SIHH 2011：在WorldWatchReport世界钟表报道放大镜下的高级钟表 (Godida.com)

Fight against counterfeiting: fresh news from the web (FHH)

World Watch Report 2011 (L’hebdo)

Décortiquée, la haute horlogerie en ligne confirme la montée en puissance de la Chine.

INTERNET – IWC, marque la plus recherchée en 2010 (Worldtempus)

A l’occasion du SIHH, le WorldWatchReport dévoile certains de ses résultats

La relojería en internet bajo la lupa de WorldWatchReport … (Relojesdeluxe.com)

World Watch Report 2011 : publication de la 7ème édition à l’occasion du SIHH 2011 (montres-de-luxe.com)

La 7ème édition de l’étude World Watch Report, réalisée par IC-Agency, vient d’être dévoilée à l’occasion du SIHH qui se tient actuellement à Genève. De cette grande enquête exclusive, qui décrypte la demande sur Internet pour 25 marques horlogères de prestige* dans dix marchés** clés d’exportation, voici les principales tendances qui s’en dégagent : un quart des recherches effectuées sur Internet provient de Chine. Les intérêts exprimés par la clientèle divergent sensiblement d’un pays à l’autre. IWC et Patek Philippe assoient leur position de marques les plus recherchées sur la toile, et enfin, avec plus de 45.000 fans, Audemars Piguet est la marque la plus populaire sur Facebook. Détails.

Audemars Piguet, marque de Haute Horlogerie la plus populaire sur Facebook (L’express)

SIHH 2011 : La Haute Horlogerie sous la loupe du WorldWatchReport (Europa Star)

The secret of successful watch brand videos (Luxury Society)

Florent Bondoux, a marketing executive at the luxury digital marketing firm IC-Agency, offers insight and advice on this ubiquitous but often misunderstood channel.

Visibilité à l’international pour les marques de luxe, Google ne suffit plus ! (levidepoches.fr)

Swatch Partner Hengdeli to Sell $134 Million of Shares to Fund Expansion (Bloomberg)

Hengdeli Holdings Ltd., the retail partner of Swatch Group AG in China, plans to raise $134 million in a share sale to fund expansion.

IC Agency relie le luxe à son client final (CB Webletter)

L’agence fait de la recherche marketing sur le comportement du consommateur, du SEM, du SEOet de la protection de marque. Elle publie en janvier depuis 6 ans le World Watch Report (350 euros l’extract 9 500 euros la version longue avec analyse personnalisée). “L’industrie horlogère dispose de peu de données sur son marché.

Swatch Surges After CEO Says Watchmaker’s Sales Rose (Update3) (Businessweek)

Swatch Group AG, Switzerland’s biggest watchmaker, rose the most in more than seven months in Zurich trading after Chief Executive Officer Nick Hayek Jr. said sales climbed in the first quarter.

China Swatch Partner Hengdeli’s Sales May Grow 30% (Update3) (Businessweek)

Hengdeli Holdings Ltd., the retail partner of Swatch Group AG in China, said 2010 sales growth may be the fastest in three years as it expands market share and Chinese consumers splash out on luxury watches and jewelry.

Cresce il falso d’autore dichiarato (Il Sole)

La gelata dell’economia non ha sfiorato il mondo delle invenzioni.

Rolex’s Swiss Watch Hegemony Threatened by Omega (Bloomberg)

March 18 (Bloomberg) -- When it came to choosing a new watch, Ma Jun had no hesitation in selecting a $6,800 OmegaConstellation over a Rolex.

World Watch Report 2010: analisi sul mercato degli orologi (Orologi Di Classe)

IC-Agency, con sede a Ginevra – Svizzera e Bathurst – Canada, è l’azienda leader nel mondo per le ricerche di mercato dei prodotti di lusso. I servizi che offre vanno dall’analisi e la promozione, alla protezione dei marchi. L’anno scorso avevo pubblicato un report sui dati del 2009.

World Watch Report 2010 (L’Hebdo)

Dix pays, 25 marques, 450 modèles et plus de 500 millions de recherches en ligne analysées.

小众派对里的钟表盛世 (hn.xinhuanet.com)

WorldWatchReport 2010 (Trend-news.com)

A study by Luxury Digital Marketing Company IC-Agency - in partnership with Europa Star and supported by the Fondation de la Haute Horlogerie - has revealed some surprising results for 'online' demand for the world's 25 luxury watch brands, based on over 500m online searches.

Les résultats du WorldWatchReport 2010 dévoilés (Tendancehorlogerie.com)

Après la publication des premiers résultats liés à 10 marques de Haute Horlogerie à l’occasion du SIHH, voici les données complètes de la 6ème édition de l’étude décryptant la demande pour 25 marques horlogères, basée sur plus de 500 millions de recherches online.

BASELWORLD: Les résultats du WorldWatchReport 2010 dévoilés (Worldtempus)

La demande globale online pour les marques horlogères augmente de 24.5%. Les modèles Omega restent les plus recherchés.

Omega vs Rolex (Todayonline.com)

When it came to choosing a new watch, Mr Ma Jun had no hesitation in selecting a US$6,800 ($9,493) Omega Constellation over a Rolex.

Omega poses threat to Rolex’s Swiss watch hegemony. (China Daily)

When it came to choosing a new watch, Ma Jun had no hesitation in selecting a $6,800 Omega Constellation over a Rolex.

WORLDWATCHREPORT 2010: All Eyes on BRIC . (Europa Star)

IC-Agency, leader in Luxury Digital Marketing, is publishing the WorldWatchReport 2010.

ROLEX: La première référence horlogère (Worldtempus)

Immersion dans une marque qui évolue au-delà de la seule horlogerie. Le groupe construit à Bienne la manufacture du XXIe siècle.

Les montres suisses, stars de la Toile (Boursier.com)

Le succès des montres suisses ne se dément pas... C'est ce que montre l'agence genevoise IC-Agency dans un rapport publié jeudi, à l'ouverture du 38ème salon de l'horlogerie de Bâle.

World Watch Report 2010 (Glist.ch)

Terminlich passend zur Eröffnung der Uhrenmesse in Basel ist dieses Jahr wieder der Worldwatchreport 2010 erschienen.

Le challenge stratégique de la communication dans le luxe (L’Agefi)

Les marques ont leurs techniques pour décrypter les attentes de la clientèle. Certaines excellent dans cet exercice

Les réseaux sociaux montent en puissance (Le Temps)

Internet devient toujours plus incontournable pour les horlogers. En un an, la demande globale – c’est-à-dire le nombre de recherches – pour 25 marques parmi les plus connues de Suisse s’est envolée de 24,5%...

BaselWorld: Ergebnisse des WorldWatchReport 2010 wurden enthüllt (Presseportal.ch)

Nachdem die ersten Ergebnisse für 10 Haute Horlogerie Marken für die SIHH (Uhrenmesse in Genf) bereits veröffentlicht wurden, sind hier nun die vollständigen Ergebnisse der sechsten Studie über die Online-Nachfrage nach den 25 Luxusuhrmarken, die auf über 500 Millionen Online-Recherchen basieren.

Der WorldWatchReport 2010 zur Baselworld (Bazonline.ch)

Pünktlich zum Start der Baselworld erscheinen die vollständigen Ergebnisse der sechsten Studie über die Online-Nachfrage nach den 25 Luxusuhrmarken, die auf über 500 Millionen Online-Recherchen basieren.

Les fans d’horlogerie sont sur Facebook (Le Parisien)

La demande globale online des marques horlogères a augmenté de 24,5% en 2010, selon le WorldWatch Report 2010 réalisé par IC-Agency, en partenariat avec Europa Star, publié ce jeudi 18 mars à l'occasion de l'ouverture du Salon Mondial de l'Horlogerie et de la Bijouterie Baselworld à Bâle (Suisse).

Watch Brands Signing on, Uneasily, for E-Tailing (New York Times)

TheWatchAvenue.com is a virtual arcade of posh boutiques representing some of Switzerland’s finest timepiece brands. Using ambient street sounds, digital clips of walking, talking salespeople and cyberkiosks brimming with product information, the site attempts to recreate the chic ambience of the real-world salons where luxury watches are typically sold.

Rolex’s Swiss Watch Hegemony Threatened by ‘Trendier’ Omega (Businessweek)

When it came to choosing a new watch, Ma Jun had no hesitation in selecting a $6,800 Omega Constellation over a Rolex.

WatchShop: WorldWatchReport reveals trends in luxury watches (Watchshopuk.com)

A new report has looked into the biggest trends in the market for high-end watches. A market study has assessed the online demand for 25 luxury watch brands and has found a range of key trends related to areas including emerging markets and social networking.

Etude WorldWatchReport sur la Haute Horlogerie (Newsluxe.com)

La 6ème édition de l'étude WorldWatchReport sur la Haute Horlogerie éditée par la société de Luxury Digital Marketing IC-Agency offre un décryptage complet des recherches réalisées au travers d'Internet par des millions de prospects et clients de 25 marques horlogères de luxe.

La fréquentation des salons horlogers confirme la reprise (La Tribune de Genève)

Chine, montres et Internet - Internet, outil indispensable pour connaître le marché horloger et ses tendances? Assurément, répondent les auteurs du World Watch Report 2010. IC-Agency s’est fait une spécialité de mettre en évidence les marques et les modèles horlogers pour lesquels les internautes craquent le plus souvent.

New Study Identifies Consumer Trends in the Luxury Watch Market (Luxurylab)

WorldWatchReport 2010, a market study deciphering the online demand for 25 luxury watch brands, has unearthed key findings related to areas such as the emerging markets and social networking.

New study identifies consumer trends in the luxury watch market (The Moodie Report)

SWITZERLAND. WorldWatchReport 2010, a market study deciphering the online demand for 25 luxury watch brands, has unearthed key findings related to areas such as the emerging markets and social networking.

Ecos dos salões – Aumenta procura de Alta Relojoaria na Internet (Estacao Chronographica)

O estudo Premiere WorldWatchReport 2010 foi divulgado no Salão Internacional de Alta Relojoaria de Genebra e a sexta edição do trabalho efectuado pela IC-Agency baseou-se na procura feita através de motores de busca da Internet por milhões de utilizadores a 25 marcas relojoeiras de luxo.

SIHH 2010 – La Alta Relojería bajo la lupa del WorldWatchReport (Europa Star)

Llevado a cabo por la firma de marketing digital IC-Agency en colaboración con Europa Star y con el apoyo de la Fondation de Haute Horlogerie, El WorldWatchReport 2010 es un exclusivo estudio de marketing relojero que descifra la demanda on-line de 25 marcas relojeras de lujo.

La Haute Horlogerie s’entiche du web (Cominmag.ch)

La 6ème édition de l’étude WorldWatchReport éditée par la société de Luxury Digital Marketing IC-Agency offre un décryptage complet des recherches réalisées au travers d’Internet par des millions de prospects et clients de 25 marques horlogères de luxe.

World Watch Report 2009 : publication de la 6ème édition à l’occasion du SIHH 2010 (montres-de-luxe.com)

La 6ème édition de l’étude World Watch Report, réalisée par IC-Agency, vient d’ê tre dévoilée à l’occasion du Salon International de la Haute Horlogerie qui se tient actuellement à Genève.

Les demandes d’internautes pour la Haute Horlogerie augmentent de 14% malgré la crise (Luxuo)

Malgré la crise, la demande sur Internet concernant les dix marques de la Haute Horlogerie a progressé de 14% par rapport à la mê me période l’année dernière. L’étude WorldWatchReport a été diffusée par la société de Luxury Digital Marketing IC-Agency à l’occasion du Salon International de Haute Horlogerie (SIHH) 2010.

Les demandes d’internautes pour la haute horlogerie augmentent de 14% malgré la crise (La Tribune.fr)

Malgré la crise, la demande sur Internet concernant les dix marques de la Haute Horlogerie a progressé de 14% par rapport à la mê me période l’année dernière. L’étude WorldWatchReport a été diffusée par la société de Luxury Digital Marketing IC-Agency à l’occasion du Salon International de Haute Horlogerie (SIHH) 2010.

SIHH 2010:WorldWatchReport世界手表報道透析下的高級鐘表 (Watches For China (Europa Star))

由奢華數字營銷公司IC-Agency與Europa Star名表世界聯手打造，並由Fondation de Haute Horlogerie高級鐘表基金會贊助，WorldWatchReport 2010世界手表報道2010是鐘表市場動態的獨家市場調研，它一一解析了25個奢華鐘表品牌的在線需求。

Les demandes d’internautes pour la Haute Horlogerie augmentent de 14% malgré la crise (Commentcamarche.net)

Malgré la crise, la demande sur Internet concernant les dix marques de la Haute Horlogerie a progressé de 14% par rapport à la mê me période l'année dernière, selon l'étude WorldWatchReport diffusée par la société de Luxury Digital Marketing IC-Agency à l'occasion du Salon International de Haute Horlogerie (SIHH) 2010.

SIHH 2010: The Haute Horlogerie under the WorldWatchReport’s magnifying glass. (Europa Star)

Carried out by Luxury Digital Marketing Firm IC-Agency in partnership with Europa Star and with the support of the Fondation de Haute Horlogerie, the WorldWatchReport 2010 is the exclusive watch making market study deciphering the online demand for 25 luxury watch brands.

SIHH 2010 – La Haute Horlogerie sous la loupe du WorldWatchReport. (WorldTempus)

Le WorldWatchReport offre un décryptage complet des recherches réalisées au travers d'Internet par des millions de prospects et clients de 25 marques horlogères de luxe.

SIHH 2010 – The Haute Horlogerie under the WorldWatchReport’s magnifying glass. (WorldTempus)

The 6th edition of this market study published by IC-Agency deciphers queries entered into search engines throughout the Internet from millions of prospects for 25 luxury watch brands.

EL RELOJ MARCA LA NAVIDAD (El Mundo)

Con un cóctel privado para sólo algunos de los mejores coleccionistas del país, Jaeger-LeCoultre, referente de la alta relojería suiza hecha a mano, inauguró el jueves su primera boutique de España, en el corazón del madrileño barrio de Salamanca.

World Watch Report’s Research on iPhone Applications (Fratellowatches.com)

Apple’s iPhone is hot, luxury wrist watches are hot. So why not combine these two? More and more watch manufacturers are creating iPhone applications for watch freaks that are eager to learn about their favorite brand (like Jaeger-LeCoultre did) or just to showcase their line-up of watches.

Le web… un ami qui ne vous veut que du bien? (Montres Passion)

Problème de traçabilité - Une facilité d’accè s qui est toutefois contrebalancée par un devoir de surveillance, puisque, online, l’information circule du haut vers le bas, et inversement. Résultat, tout le monde a dans la tê te les déboires de telle ou telle société dont un employé ou un client a mis en jeu son image sur le net.

Les marques d’horlogerie sur Internet (Le Journal du Net)

Publié par IC-Agency, le World Watch Report 2009 analyse la présence sur Internet des marques et des modèles de montres au travers des requêtes effectuées entre janvier et décembre 2008 sur les moteurs de recherche. Ces données sont ensuite extrapolées en intentions d'achat, marché par marché. Tour d'horizon du secteur.

Online behaviour of the watchmaking clientele in Asia, Europe and the United States (Business Internet China)

In 2008, watch exportation to Asia rose by more than 13%, creating potentially significant business opportunities in this part of the world for the watchmaking industry.

Les tribus du Web (Worldtempus)

Des outils informatiques permettent de distinguer les publics communs ? plusieurs sites Internet. Appliqués à l'horlogerie, ils indiquent aux marques comment cibler au plus juste leurs campagnes de publicité.

World Watch Report 2009 Reveals Online Trends (Watch Time Magazine)

Digital marketing specialist IC-Agency has released the 5th World Watch Report market study.

Facebook 與手表品牌：探索中的成功 (Watches For China (Europa Star))

Six months ago, we closely examined the presence of 12 watch brands on Facebook, thus giving an initial look at the then still new phenomenon.

The World Watch Report 2009: Interesting Facts From Our Universe (Hodinkee)

In conjunction with Europa Star magazine, the World Watch Report examines 25 luxury watch brands in 7 major markets. We were rather impressed with the sample size (300 million internet searches) and the fact that it is "internationally harmonized"

Online Chinese Watch Consumers Look for Brand Awareness First (Israeli Diamond Industry)

The annual WorldWatchReport published recently has revealed that a vast majority of the online searches for watches in China were focused on looking for brand names rather than for specific models, a search more common to American and British consumers.

Buzz & Horlogerie (Journal Suisse de l’Horlogerie)

IC-Agency a choisi de s'attaquer à l'armature même de la Toile, s'infiltrant dans l'analyse pointue des statistiques...

L’Europe comprend la majorité de la demande mondiale en montres et horlogerie (La Tribune.fr)

Selon l'étude WorldWatchReprogressport, l'Europe et les Etats-Unis sont les deux premiers marchés de l'horlogerie, et les modèles d'Omega sont les plus recherchés.

New watch report highlights Chinese consumer trends (The Moodie Report)

SWITZERLAND. Results of the annual World Watch Report 2009 have revealed major trends in the luxury watch industry.

Les réseaux sociaux sont importants pour les marques horlogères (Business Montres)

Ces reseaux sociaux ont désormais cinq à six fois plus d'importance dans l'imaginaire et dans la pratique des amateurs que les sites officiels des marques

Baselworld 2009/Internet: contrefaçons reculent en Europe (Forum A Montres)

La demande de montres contrefaites utilisant le vecteur d'Internet a reculé partout en Europe, mais a progressé de 6% aux Etats-Unis. Toutefois, ce volume reste marginal sur le marché américain par rapport aux recherches de produits authentiques (94%).

Horlogerie : le marché en ligne gagne de l’importance (Le Temps)

Enfin, l'étude relève la percée des réseaux sociaux dans les requêtes d'information sur les montres. Les vidéos publiées par des "fans" occupent 38% de la visibilité des marques.

Le luxe se porte bien, merci (20 Minutes)

De plus, selon l’étude WorldWatchReport 2009, la demande en montres contrefaites sur le web a reculé en Europe, mais elle a progressé de 6% aux Etats-Unis...

Facebook ist wichtig für Marketing der Luxusuhren (Persoenlich)

Das zeigt der 5. WordWatchReport, eine von IC-Agency durchgeführte Marktstudie. Cartier dominiert laut Studie die Facebook-Szene mit 30'000 Fans, gefolgt von TAG Heuer (18.500), Rolex (17.500), Bulgari (14.300) und Breitling (13.600).

BaselWorld: Results of the WorldWatchReport 2009 Revealed (Bloomberg)

Internet demand for counterfeit goods is growing by 6% in the United States, whereas it is shrinking across Europe.

BaselWorld: Results of the WorldWatchReport 2009 Revealed (PR Newswire)

The 5th edition of the WorldWatchReport market study published by IC-Agency, a company specializing in luxury digital marketing, deciphers queries entered into search engines throughout the Internet from millions of prospects for 25 luxury watch brands...

Surprise, les contrefaçons n’ont plus la cote sur le Net (Le Temps)

Les contrefaçons n'auraient-elles plus la cote sur Internet? C'est ce que semble indiquer l'étude World Watch Report 2008 réalisée par IC-Agency à l'occasion du salon Baselworld...

BaselWorld et SIHH: Les résultats de l’étude WorldWatchReport 2008 dévoilé (PR Newswire)

La 4ème édition confirme le fort intérêt des consommateurs pour les produits horlogers de luxe, L'intérêt porté à des produits de contrefaçon a reculé de 27%, Internet confirme son rôle clé dans la préparation d'acte d'achat pour des produits de luxe,...

BaselWorld and SIHH: Results of the WorldWatchReport 2008 Revealed (PR Newswire)

The 4th edition confirms the strong consumer interest in luxury watch products. Interest in counterfeit products falls 27%. The Internet plays a key role in luxury watch pre-purchasing activities.

BaselWorld und SIHH: Ergebnisse des WorldWatchReport 2008 veröffentlicht (PR Newswire)

Die 4. Auflage bestätigt das starke Verbraucherinteresse an Luxusuhren. Interesse an gefälschten Produkten sinkt um 27%. Das Internet spielt eine Hauptrolle bei Tätigkeiten im Vorfeld des Kaufs von Luxusuhren,...

A market study like no other: World Watch Report 2008 launches at BaselWorld (Europa Star)

Presentation of the World Watch Report 2008 launched at BaselWorld

“WWW Watches” CNBC Europe Business Article (Watchuseek)

WWW Watches (CNBC)

Baselworld en bref (Le Temps)

Rolex demeure la marque la plus désirée aux Etats-Unis et en Europe. Sur les 20 modèles les plus recherchés sur Internet, neuf émanent de la marque à la couronne, selon le Worldwatchreport 2007 publié et réalisé par IC-Agency....

Interview sur le WorldWatchReport (TSR)

Interview par la TSR de David Sadigh qui présente le WorldWatchReport 2007

Les fausses stars booment sur le Net (L’Agefi)

Pour la troisième année consécutive, l'équipe de WorldWatchReport décrypte la demande horlogère à partir des moteurs de recherche...

Orologi contraffatti: domanda esplode su Internet, studio (AWP Swiss News)

La domanda di falsi orologi di lusso esplode su Internet: èquanto emerge dal "Worldwatchreport 2007", pubblicato oggi e realizzato dalle società IC-Agency e Europa Star...

Contrefaçons de montres, La demande explose sur Internet (ATS)

La demande pour des montres de luxe contrefaites explose sur Internet, ressort-il d'une analyse publiée mercredi. Pour la seule France, les recherches de fausses montres sur le web ont doublé entre 2005 et 2006...

The WorldWatchReport 2007 (Europa Star)

The WorldWatchReport (WWR) is published by IC Agency on an annual basis prior to the international watch fair in Basel, Switzerland. Born out of the customer insight needs of IC-Agency various clients in the watch-making industry, the WWR aims to provide exclusive analysis of online search activities relating to a selected group comprised of 12 luxury watch brands.

Schweizer Uhren ticken zunehmend falsch (20 Minutes)

Jährlich werden fast doppelt so viele gefälschte wie echte Schweizer Uhren hergestellt. Dank dem Internet erleben die gefälschten Ticker eine rasante Verbreitung.

WorldWatchReport: A New Kind Of Market Research (Europa Star)

Speaking with Claudia De Pretto, eLuxury Specialist in charge of the WorldWatch-Report at IC-Agency, we got a better understanding of this new kind of market research.

La traque des toquantes en toc (Largeur.com)

Sous le manteau ou en ligne, les ventes de contrefaçons horlogères font un tort considérable à l'industrie. Les fabricants organisent la riposte, et financent des actions judiciaires afin de démanteler les filières.