WorldWatchReport 2012 – Main enhancements

In order to continue to fulfill its mission to help the overall industry improve its knowledge of consumer behavior and preferences at an international level, the World Watch Report 2012 includes more brands in a wider range of markets and additional business metrics. The 2012 edition is also presented in a different format with a brand- new website, as well as a new corporate identity. Outlined below are the main enhancements to this year’s report: The scope of the analysis has increased significantly from 25 brands to 40 brands and from 10 to 20 international markets, to address the growing international …